Willam Morris " the revival of Handicraft"

After reading and analysing this text i came to some immediate conculsions that then morphed into different ones after the discussions in class.

My immediate conculsion was that he was againgst the industrialisation of products and wanted people to realise that we have destoryed the beauty that was once incorporated into products made by masters in there chosen trades. Now products are made with no differing features and millions of the same products roll off the production line. Each persons task has been stripped back so that they preform one remedial task repeatedly and thus has lead to unhappiness in the work force as employees dirive not enjoy ment from there one task.

We are forced to buy commodities that do not specifically fit the job we want them to do because the capitalists produce the commodities that will generate them the most money. We have also lost the ability to make the things that would best suit the purpose for which we require.

However as we reviewed the text in class i started to realise that he was not total against mass production and the division of labour. He actually granted it some merits, However he was instead trying to say that we need to review how we use this technology to gain the best of both handicraft and the new technology and proccess.

Finally to wrap it up. The one point that i would draw from this text and what he is trying to convey is that the beauty is not the object itself but infact the joy one derives from making it.